Flamingo razor trial skin#
Flamingo razor trial trial#

Because the company is coming out of Harry’s Labs, Flamingo has access to technology, data analytics, and manufacturing resources within the larger Harry’s umbrella while letting the core team focus on design, engineering, and customer service.

Right now, there are 14 people who work full-time on the Flamingo team.

Flamingo razor trial skin#

As for the shaving gel, Flamingo developed a proprietary formulation meant to comfort skin during and after shaving.Īdditional products available for purchase online at launch include a dual-action body lotion for exfoliating and moisturizing as well as at-home body and face waxing kits with step-by-step guidebooks and no warming required. The handles are designed and shaped to fit naturally into a woman’s hand, making it easier to control and more comfortable to hold. “In creating Flamingo, we spent years speaking to hundreds of women to truly understand their needs and preferences in hair removal and designed every aspect of our product suite with those needs in mind,” Boey says.įlamingo razors, as Boey describes, have the same blade technology as Harry’s-with five German-engineered blades-but are ergonomically designed for all the unique areas that women shave, with rounded edges, a weighted handle, and extra grip. In creating Flamingo, we spent years speaking to hundreds of women to truly understand their needs and preferences in hair removal and designed every aspect of our product suite with those needs in mind. Startups like Billie, Angel Shave Club, and 99 Cent Razor, among others, are also hoping to cash in on an opportunity that was seemingly missed for so long.īut it is that insider experience at Harry’s that Flamingo’s founders stress as the tipping point for their brand. The handle is super light which I liked, but the razor doesn’t. I tried flamingo razor after my usual razor subscription didn’t arrive.

Flamingo razor trial trial#

Of course, Flamingo is not the first entry to this market. Definitely give the free trial a go, Flamingo has given me piece of mind and has made shaving a better experience overall. “While we loved having so many loyal female customers, we knew we could use our expertise and resources to create a suite of products designed specifically for the ways women actually use them-like on their legs, underarms, and bikini lines to name a few.” “We used and fell in love with the products for ourselves,” Melnick tells Fortune, about the path from Harry’s to Flamingo.

More than a million women have signed up and subscribed to Harry’s alone, according to Flamingo’s founders. Even Dollar Shave Club founder Michael Dubin said at an AdWeek conference in early October that “a meaningful percentage” of the Unilever-owned brand’s clientele is female.

Given the appealing price (and no pink tax) as well as the ease of delivery with a flexible subscription model, it’s not hard to see why many women have been signing up for services like Harry’s, Dollar Shave Club, or Gillette. Melnick and Boey are hardly alone when it comes to women using shaving products that have been marketed toward men. The latest entry is Flamingo, which is the first brand to launch out of Harry’s Labs, a new innovation group within Harry’s Inc., a popular brand for men’s personal care, grooming, and shaving supplies.įlamingo is lead by Allie Melnick and Brittania Boey, who have both worked at and used Harry’s since the company launched in 2013.